最典型的即是对Snapchat的复制策略。2013年，Snapchat因为“阅后即焚（Stories）”功能在美国迅速走红，随着该功能的参与度不断提升，其商业化模式逐渐得到了市场的认可。在Snapchat呈现出进一步扩张的势头之际，Instagram于2016年推出了自己的Stories功能，并获得了优于Snapchat的反馈，在推出八个月后，Instagram Stories的日常用户数量就超过了Snapchat。目前，Stories已经成为Instagram最重要的一块广告投放地。

The most typical is the replication strategy for snapchat. In 2013, snapchat became popular in the United States because of its "stories" function. With the increasing participation of the function, its commercial model has gradually been recognized by the market. While snapchat is showing further expansion momentum, instagram launched its own stories function in 2016 and received better feedback than snapchat. Eight months after its launch, the number of daily users of instagram stories surpassed snapchat. At present, stories has become the most important advertising place for instagram.

扎克伯格本人对社交产品的思考具有很强的垄断性。当时，扎克伯格向CFO解释了收购Instagram的理由。社交产品周围存在网络效应，创造了数量有限的社会机制。一旦有人在某个特定的机制中获胜，别人就很难代替他们。