快拍创意和格式优化可方便您创建与快拍分享对象产生共鸣的广告，有助于提升广告表现。选择Instagram快拍版位的广告会自动使用快拍创意和格式优化功能，从而创建多个快拍创意广告版本。当广告投放给快拍用户后，Facebook的系统会根据受众的偏好进行调整，并投放受众最喜欢的广告版本。将恰当的广告创意版本匹配到合适的受众有利于为每个观看广告的受众打造更加个性化的体验，让广告的表现更加出色。

Snapshot creativity and format optimization can facilitate you to create ads that resonate with the shared objects of snapshot, and help to improve advertising performance. If you select the instagram snapshot position, you will automatically use the snapshot creativity and format optimization functions to create multiple snapshot creative advertising versions. When the ads are delivered to snapshot users, Facebook's system will adjust according to the audience's preferences, and release the audience's favorite version of the ads. Matching the appropriate creative version of advertising to the right audience is conducive to creating a more personalized experience for each audience watching advertising, and making the performance of advertising better.

借助一系列自动快拍模板，您可以使用任何已有的信息库素材创建全屏纵向快拍广告。Instagram会根据您的创意动态选择最优模板来提高广告表现，并根据受众偏好调整广告投放，对不同的受众展示不同的创意广告版本。